By Charlene Kingston
Your Twitter profile picture appears next to every tweet you send. It’s an opportunity to associate an image with your business in the minds of everyone who follows you.The challenge is that your Twitter profile picture is very small and square. For most businesses, your logo or personal headshot isn’t the right size or shape to represent you well.
If your profile picture is your logo:
- Make sure your logo fits into the square size. Cropped-off logos look unprofessional and give the impression that your business doesn’t care about the details.
- Make sure your logo is readable. If your logo contains words that cannot be read, you are wasting the space. Create an image without the words that captures the essence of your logo.
- Consider switching to a headshot. People connect with faces, not logos. If you are the driving force of your business, why not use your face to make your business seem more human and approachable?
- If your profile picture is a photograph:
- Focus on your face. People don’t want to see you standing on the beach and they don’t care what clothes you are wearing.
- No animals or kids. Even if your business is directly related to pets or children, you should be the focus of your photograph. You want to make a human connection with potential customers.
While a professional photograph is ideal, you can have a friend use a camera to take a great shot of your face. Make sure you are photographed against a plain background, and don’t forget to smile. Take 20 or more shots so you can choose one that really captures you.
If you don’t have the skills to change your logo or crop your photo to the right shape, ask a friend or hire a graphic designer for an hour. The small investment will pay huge dividends in having a professional presence on Twitter.
Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com