Are You Careful With Your Online Reputation?


1. You need to focus. You need to focus on one particular topic or one particular area in your business that you want to be known for. I have seen lots of people out there who are involved in 10, 15, 20 different things. My automatic response is oh my, they must be a scatter brain. Focus. Develop a reputation for a specific area, a specific business. You can move on a develop other areas later.

2. Watch what’s happening in your industry. You’ll be able to see the trends, where things are going, what is happening, who to believe, and who not to believe. All of the different things that are going on your industry, what’s the new technology that applies to your business, what’s the new news that’s happening, maybe a new procedure, a new program. Watch what’s actually happening in your industry so that you, yourself, are also going to stay current. You want to be seen as the expert in your area.

3. You need to be clear in what you’re talking about and you need to be truthful. Nothing will damage your reputation more than being caught in a lie. So just don’t do it. Be clear about what you’re doing — Example: I’m doing this particular piece to give things away to people in order to give, but this piece over here is for sale, and I am expecting money for this particular product or service. So be clear and be truthful.

4. Be you. Attempting to be just like someone else or to do things the same way as someone else when they’re not truly who you are shows through. You can come across as fake. You can come across as someone not to be believed. You definitely want just to be you. It pays off in the end.

5. Provide value. Your reputation is built on what you say and do. And when you provide excellent value, you are saying excellent things and you are doing excellent things. Providing value is critical. Make sure that you do your research on what you put out there, use tested procedures. One of the things that I do before I will re-tweet anyone, especially, definitely if it’s a link, I will go through and see what’s on the other side of that link. And if it’s not something that I personally believe in or that’s going to add value to my followers on Twitter, I won’t re-tweet it. So be sure that you are providing value in all areas.

Need help Social Networking: Contact Michael J. Haase at 406-890-0812 or


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