By Carla McNeil
When you build your presence online engagement is critical. Take a look at the fortune 500 companies, they have people managing their social media for them. People creating blog posts and interacting with their clients and customers. This doesn’t mean you have to be online 24/7, you can set aside a couple of blocks of time each day and engage. These blocks of time can be as little as 10 minutes 2 – 3 times per day. Develop advocates. There are people out there who will love your work! Find those people and develop strong relationships with them. They are the ones who will willingly share your work, go to bat for you when things go off the wire, provide recommendations and be a great resource for testing any new products or services.