By Alice Brenna
When it comes to social media marketing, small to medium-sized businesses often make the mistake of dedicating boundless resources trying to be all things to all people.
Don’t overstretch yourselves trying to do everything, you’ll just get exhausted. And that’s a piece of sage advice. When it comes to such unchartered territory as social media, we all suffer a little of what might be called FOMO: Fear Of Missing Out.
Instead of spending time trying to find interesting and relevant articles to post on Facebook or retweet on Twitter, because that’s what everyone else was doing, find your audience.
It isn’t about creating more noise, but about knowing your audience. You really need to send out content-specific material that customers can particularly relate to in order to create communication. Work out where your traffic comes from and capitalize on that.