Social Media Tip: Cracking the Code

Before Facebook and Twitter, there were Prodigy and CompuServe (consumer online services that offered shopping, chats and messages)—and before them, the Berkeley Community Memory, a computer-based bulletin board. Point is, we’ve long been creatures of social media, using some sort of communications network – newspapers, telegraph, telephones – to reach out to others. No business can afford not to. But today’s welter of available social media means is confusing. What tools should you use to connect with your customers and employees? What works for some enterprises and not others? Get advice from the experts and learn from the stories of entrepreneurs who’ve navigated through the challenges. Edited by Tom Post

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