By Carla McNeil
Are you looking for the perfect social media strategy? With social media, there are many, many ways that you can get started. There are tons of programs and platforms on which you can develop your online presence. What I have found is that most people are looking for that one single right answer. That single perfect answer for them. Guess what? There is no single right answer.
What you choose to do right now is perfect for you. Whether you choose to start with Facebook or Twitter or LinkedIn or one of the other social media platforms, that is the perfect choice for you right now. That does not mean that you have to give up using any of the other ones. What happens is that you’re going to learn how to use one platform well. Maybe you’re going to start off with two. You’re going to learn them well. And then as you build on that experience, you’re going to bring the other ones in.
You start out with Twitter, because it works at the speed of light and you want to see quick results. You learn how to use Twitter, you get it going, you understand what you’re doing, and then you move on to Facebook. Or you can do it the other way around. Either one works. Facebook is more relationship oriented and it can take longer to build the relationships.