By Brent Barnhart
Ever since Google Panda, many marketers have been convinced that in Google’s crusade against low-quality content, keywords and other SEO techniques have taken a backseat role. Such a mindset isn’t entirely false; businesses should strive to produce quality content that’s readable and shareable. Keyword-stuffing certainly doesn’t help improve quality, nor does it hold water from an SEO perspective.
SEO still matters, though, especially when it comes to crafting quality content that appeals to, well, search engines. Keywords, title tags and anchor text didn’t simply disappear when Panda rolled out. In fact, it could easily be argued that businesses should pay more attention to SEO in terms of content optimization in order to make sure they’re making the most of their efforts.