With over 1 billion accounts Facebook is the place to be. You may have heard that every fan you have on Facebook won’t see everything you post. This is due to Facebook EdgeRank. The more your followers like, share and comment on your posts, the more likely they are to see them in the first place. This is where great content comes into play. Your followers will want to comment, share or like posts that keep their interest, make them laugh or teach them something. As a general rule of thumb, you’ll want to post at least 3 times a week, but every day would be even better. You don’t have to create all the content; share fun pictures, ecards or posts that you think your followers will like. Sharing counts towards EdgeRank and engagement. If 3-5 times a week seems tough to do, remember you can re-post info from other places. Share your newsletter; share Instagram pictures, posts from your blog, etc.