By Mike Gingerich
Google+ is not exactly the hottest social media platform on the planet. It is, however, closely connected to the most popular search engine! By posting your website link or new blog post link to Google+, Google indexes the page you shared immediately. In short, this means it is immediately being added to Google’s Search and can be found by others when they search for it. The Google search algorithm highly values the “+1” rankings to content given by Google+ users. Google uses this “+1” to establish that the site is genuine and has valuable content, and helps push the content up in search listings. Google+ offers another advantage as well. It is possible to segment the audience using circles, to present specific blog content to specific groups of people via circles, and with circles there is the option to have G+ email that circle your update as well.