Social Media Mistake: Expecting Instantaneous Or “Viral” Success

By Jay Hooley

A crucial thing to remember with social media is that it’s a big investment for a larger corporation. It takes time and resources to increase your organization’s clout and influence on social media–and often what looks like a “viral” smash requires a carefully planned orchestration of owned, earned and paid media to gain momentum. Starting a blog and failing to tend to it can be a huge waste of resources and detrimental to your brand, just as having a Twitter feed lie dormant sends the wrong message and becomes a liability rather than an asset for your marketing teams.

Need Help Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or

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