- This demographic has grown 79% since 2012.
- The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
- For Facebook, this group has jumped 46%.
- For Google+, 56%.
Those are impressive numbers against the prevailing idea that social media is “just for teenagers.” It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.
Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.