Still wondering how the social media can come in handy in your business endeavours? Still not sure whether to impose a lot of importance on social media in your business? This can be one of the most fatal mistakes you can make on the business front in 2014. For any business, communicating with its target audience is of utmost importance. And the best way to do that at present is through social media. It makes connecting with people an easy task. It is extremely important to have a well laid out social media strategy for your business. If you are still not sure about how to include social media in your business plans, this can be one of the major mistakes.