It might happen that you understand the immense importance of social media in your business. You have also taken into account its use in your plan of actions. Yet, you are finding that it is not providing enough results. At least, not as much as you had expected. Where have you gone wrong then? Keep your social media plan limited to a few sites only. There is absolutely no use of spreading your actions across a vast number of social media sites. There are numerous social media websites on the internet. However, you need to select a few of them, which are expected to help you reap maximum benefits. When you share the news of a new product on social media, you should have a proper idea of the websites, which are going to help drive maximum business.