Social marketing platforms are constantly changing. What may have worked last year will not necessarily work this year, even last month. As a business owner, you may not have the time, energy or knowledge to keep up with changing trends. Because they do change often! It is the job of the SM manager to keep up with these trends for the sake of your business.
Remember, if you ignore current trends you run the risk of being irrelevant and losing your clients/customers to your competitors. If there’s one thing that’s certain about the online consumer, it’s their erratic and impatient nature. They are not willing to waste too much time on a brand that does not seem to care about its online image and presence.
By Carla McNeil