As a business owner, you may already know how important it is to have an online presence. You have definitely heard this before. However, you may not know how to get the right audience for your brand.
For instance, if you sell products targeted at older people, you want to make sure that you reach out to them and not anyone else. It is one thing to have an audience and it is another to have the right audience. Your social media manager will help you identify avenues that will lead your brand to the right audience.
By Carla McNeil