Email Tip: Make it Personal

 


Did you know that 53% of buyers stop engaging if they receive irrelevant content?  (Thanks Valeo Marketing) How many irrelevant emails do you get that you unsubscribe to or dump in the trash every day?

The key is to segment your list into smaller, specific groups based on their likes, dislikes and content preferences and send them specific content that they will appreciate receiving.  Make sure that you are not cluttering your customers’ inbox’s with stuff they don’t read, all while directing them back to your website to take action. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group). Here’s a tip, Try a text-based, personal email to your audience with relevant content. Give your HTML Newsletter a breather and see if you don’t see a pickup in your conversion rates.

By Hatchbuck

Need Help Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.comElloFlatheadValley

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s