Did you know that 53% of buyers stop engaging if they receive irrelevant content? (Thanks Valeo Marketing) How many irrelevant emails do you get that you unsubscribe to or dump in the trash every day?
The key is to segment your list into smaller, specific groups based on their likes, dislikes and content preferences and send them specific content that they will appreciate receiving. Make sure that you are not cluttering your customers’ inbox’s with stuff they don’t read, all while directing them back to your website to take action. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group). Here’s a tip, Try a text-based, personal email to your audience with relevant content. Give your HTML Newsletter a breather and see if you don’t see a pickup in your conversion rates.