While there was moderate social networking use with Facebook, the addition of Twitter and other social media sites have continued to interest an increasingly mobile society. According to a recent report by eMarketer, about one in seven people worldwide use a social networking site at least once a month, amounting to about 1.61 billion people. However, this number is set to grow to more than 2 billion people by 2017. This year’s number of social network users grew by 14.2 percent, and the rate is expected to drop to 7.6 percent by 2017. While the sites are still gaining a steady amount of followers, the highest penetration comes from the Netherlands with 63.5 percent of the population using social media – the U.S. claimed sixth with more than 51 percent.
By Leslie Jenkins