Social Media Is Not Concentrated In A Very Young Demographic Anymore

With business users and the older demographic adopting social, the numbers are bigger and the opportunities are greater. Baby Boomers control 70% of the disposable income in the U.S., making them a desirable market. 100% of B2B decision makers use social. So if you’re not there, in whatever way is appropriate for your company, you are probably going to lose business to the competitor who does use social media well.

By Belle Beth Cooper

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