Include lots of images to make your content more visually appealing and help the reader digest the information. Original images work very well in social media as they give a live and behind the scenes feel. They are much more likely to be shared too.
Posts with photos are far more likely to be shared in social media. Photo posts get 120% more engagement on Facebook, according to Wishpond. Try to avoid stock photography as it can be a bit dull. Embedding videos is great as it will break the post up and appeal to a wider group of visitors. By Alistair Norman