Despite the proliferation of business websites available today, the average person still automatically assigns a minimum credibility to a business with a web site. Even if it’s a free website built with a company such as Websitebuild.net. Especially if that site is well designed, updated regularly, and offers the information they are seeking. A site with relevant content can demonstrate to the potential lead that the business is an expert in the industry and abreast of recent developments. Additionally, through the many web tools at your disposal, you can create a consistent image of the business across multiple platforms with ease, thereby building brand strength in the mind of the lead potential.