There is no point having great content if no one knows about it. Remember the goal is to make your content useful enough that people talk about it and link to it. This won’t happen if people aren’t sharing it so you have to get the word out.
Social networks and forums are the best places to do this. Make sure you are sharing helpful, interesting and engaging content. Also share other people’s content through your social media channels so you are not just talking about yourself. Be active and encourage discussion around topics relating to your industry and those that your target audience will be interested by. Make sure you have easy sharing buttons on your site and you get your staff regularly sharing your own content to their social media channels. By Alistair Norman