It is a well known trend in business that customers do not usually buy on the first contact. A business website can turn this obstacle into an advantage by keeping qualified leads in the sales cycle. Nearly all successful websites have a sign-up link through which customers, present and future, can add themselves to the business’ mailing list. The mailing list is then used to send regular updates, generally with a call to action contained somewhere therein. This enables you an opportunity to retain leads and, through the ability of the recipients to share the newsletter if they find it useful, generate future leads.
Business websites are no longer a luxury to be had by the elite few, every business in every industry can benefit from the lead generation a website provides.