Blogging: Make The Most Of Your Headline

Your blog headline could be the most important part of your blog post because it’s your first impression. What makes a great headline? It’s similar to writing a great subject line for email marketing. Think about the 4 “U’s” that Copyblogger teaches us about great subject lines and headlines:

  • Useful: Why is the blog post valuable?
  • Ultra-specific: What can I expect to learn from the blog post?
  • Unique: Why is this blog post compelling and unique?
  • Urgent: Why should I read this NOW?

Consider all four of these qualities in every headline that you write. By Janet Aronica

 

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