Your blog headline could be the most important part of your blog post because it’s your first impression. What makes a great headline? It’s similar to writing a great subject line for email marketing. Think about the 4 “U’s” that Copyblogger teaches us about great subject lines and headlines:
- Useful: Why is the blog post valuable?
- Ultra-specific: What can I expect to learn from the blog post?
- Unique: Why is this blog post compelling and unique?
- Urgent: Why should I read this NOW?
Consider all four of these qualities in every headline that you write. By Janet Aronica