Customers are not the only ones looking for updated content. Search engine algorithms base their results, in part, on the frequency of site updates. Blogs can be an easy and effective way of delivering the fresh content that search engines are looking for. A recent post has the potential to garner front page access, at least for a time, on even the big-name search engines, with little more than search query relevancy and relative recency. Ranking high in the search engines will generate more traffic to your website, and more traffic can convert into more qualified leads.
A well targeted blog post also holds the opportunity to go viral, thereby extending its reach far beyond the immediate circle of leads and garnishing further exposure and lead generation for the business.