Utilizing The 80/20 Rule For Social Media


Need proof? A recent Forrester 
survey found that only 20% of buyers 
believe what a brand says about 
itself, because people view any 
brand-to-buyer communication as an 
advertisement. Conversely, 70% of

buyers trust the recommendations of
their friends and family.
When people learn about your brand
through social, it gives you the
opportunity to turn those “Likes” into
leads. By adding elements of social to
your campaigns, you empower
customers, prospects, and fans to
become brand advocates.
Leveraging the power of peer-to-peer
communication delivers no- or low-cost
brand lift and increased brand
authenticity. Because your audience’s
peers have nothing to gain by
recommending a product, peer-to-peer
word of mouth is one of the most credible
forms of “advertising”. 

By Marketo

Need Help With Google+, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com


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