Need proof? A recent Forrester
survey found that only 20% of buyers
believe what a brand says about
itself, because people view any
brand-to-buyer communication as an
advertisement. Conversely, 70% of
buyers trust the recommendations of
their friends and family.
When people learn about your brand
through social, it gives you the
opportunity to turn those “Likes” into
leads. By adding elements of social to
your campaigns, you empower
customers, prospects, and fans to
become brand advocates.
Leveraging the power of peer-to-peer
communication delivers no- or low-cost
brand lift and increased brand
authenticity. Because your audience’s
peers have nothing to gain by
recommending a product, peer-to-peer
word of mouth is one of the most credible
forms of “advertising”.