As your followers reshare your content, as you engage more with your followers, and as you improve the freshness of your conversations, you can increase the number of visitors to your website. This is the entire point of inbound marketing and key to getting more people subscribing to your newsletter or more leads coming to your website.
Keep in mind that none of these apply if you are not attracting quality followers. Anyone can spend $25 to buy 1000 Twitter followers or Facebook likes, but what’s the point? Most (if not all) of them won’t engage with your content, are fake accounts and will be deleted if caught. By Kim Siever