Business owners are now more familiar with the need to engage and that has resulted in many positive brand interactions, conversations and even leads as a result of their social media activities. The issue is that many of those same business owners have found their activities don’t scale and they simply don’t have the time to keep up with the demand that is required over a long period of time to cultivate new leads on social media.
It’s time to start moving conversations offline to learn more about the problems your contacts are facing. Furthering the relationship beyond the digital realm is essential for building rapport that allows you to discover their problems and position your product or service as solution that would work for them.
Don’t be afraid to ask to move a conversation offline after you’ve had a few social interactions past your initial introduction. By Don Power