I see site after site where questions go unanswered and comments are ignored. Nothing builds trust like a personally answered question or a well-timed comment. Far too many companies are so busy crowing about their own accomplishments they ignore the people they are hoping to befriend.
Authentic caring and genuine friendliness are the secret ingredients behind any social media marketing campaign. Know your fans, listen to them, contribute and, most importantly, let you hair down a little. Your results will be more immediate and long-lasting than the slick, polished, specious tone that pervades the fake and predatory world of traditional marketing. By Graeme Newell