When posting to social networks it can be difficult to know what to post, or what content is of value. Educational content can be helpful to the community in the short term, while over time it can present the business or organization as an informational resource or industry expert. If one has knowledge to offer, social media is a great place to share advice and tips using personal expertise.
Educational content is different based on the industry and organization. If you’re selling a product, sharing details that your prospective buyer may find valuable will help gain interest. If your organization takes pride in being a part of the community sharing current events or job opportunities will be appreciated by the audience. by Melih Oztalay