While educational posts grow the trust and allegiance the community has for your business or organization, it’s important to convert the audience into sales. Posting available offers or social media deals will entice the audience to buy.
Again, enticing content differs depending on the industry or business. If your sales require visits to a brick and mortar location, offering a coupon to customers who check in using Facebook can entice the current audience to visit while further promoting the business to their connections. Any limited-time price or discount will entice your audience to act swiftly. By Melih Oztalay