Posting social media content is a great opportunity to increase communications within your community. Engaging posts consist of anything requesting feedback, such as questions, polls and reviews. If you sell a household product, ask your buyers why they love it. If your organization hosted an event, ask the audience what their favorite part was.
But engagement is more than asking and receiving. This is also your opportunity to participate in conversations. Collaborating with your audience will make them feel important and increase the sense of community. It’s also important to participate outside of your own network, communicating with other organizations in your industry.
By Melih Oztalay