When you post something on Facebook for your friends or followers, you probably expect it to show up in every one of their news feeds. Isn’t sharing with your friends the point of Facebook? But it turns out that really isn’t the case, because behind the scenes, Facebook is picking and choosing which posts appear in which timelines.
Facebook claims this filtering helps your friends and followers see only the posts that interest them the most. But as Facebook tweaks this system, it seems fewer and fewer people are “interested” in seeing your posts. This is a bummer, especially for the more than 50 million businesses, brands, bands and celebrities who use Facebook for marketing and promotion.
Of course, Facebook offers the opportunity to pay for a “promoted post,” which will be seen by a guaranteed number of audience members. But this tactic can be pretty expensive, depending on the size of your audience. Fortunately, there is a free option – but to make it work, you’ll have to get your followers involved. By Kim Komando