When it comes to the content you are putting out there, the most important place to position optimized content is your website. Your website content needs to be powered with Search Engine Optimization (SEO) to fully leverage it as a marketing tool and funnel for new clients. The content of your website should be designed to attract, convert and close customers. It is your single, most important sales tool. Your website can convert leads into new business.
However, if your website is not SEO optimized, how will anyone find you? Searchers are buyers. They are searching, right now to accomplish a task. Will your business pop up as they are searching? If you have effective SEO tactics in place, you stand an excellent chance of getting noticed. It all comes back to the strategy and quality that fuels your content. Remember, search engines crawl content to understand a website’s purpose. Next, they index content based on the perceived purpose of the content. By Marie Alonso