Speaker Series on the Whitefish Trail: Conservation in the Whitefish Watershed

Date: April 19, 2015 Time: 4:00 PM – 5:00 PM

Skyles Overlook, Lion Mountain Trail

Event DescriptionWhitefish Legacy Partners is hosting the first event of the 2015 Whitefish Trail Speaker Series for the community. The series will kick off with a hike on Sunday, April 19th with a trio of community leaders speaking on their roles in local conservation projects in the Whitefish Watershed.

Join Mayor John Muhlfeld, Principal Hydrologist with River Design Group, Mike Koopal, Founder and Executive Director of the Whitefish Lake Institute, and Leslie Hunt, Board Chair of Whitefish Legacy Partners for a hike and series of discussions on current water and conservation issues.

This outing will involve an easy three mile hike to the WT Learning Pavilion and the Skyles Lake Overlook. Meet at 3:00 p.m. at the Lion Mountain Trailhead and dress appropriately for a two hour outing. All three speakers will be available during the hike to chat and answer any questions.

Advertisements

Content In Your Website

When it comes to the content you are putting out there, the most important place to position optimized content is your website. Your website content needs to be powered with Search Engine Optimization (SEO) to fully leverage it  as a marketing tool and funnel for new clients. The content of your website should be designed to attract, convert and close customers. It is your single, most important sales tool. Your website can convert leads into new business.

However, if your website is not SEO optimized, how will anyone find you? Searchers are buyers. They are searching, right now to accomplish a task. Will your business pop up as they are searching? If you have effective SEO tactics in place, you stand an excellent chance of getting noticed. It all comes back to the strategy and quality that fuels your content. Remember, search engines crawl content to understand a website’s purpose. Next, they index content based on the perceived purpose of the content. By Marie Alonso

Need Help With Facebook, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com

Pond Skimming (lots of laughs!) @ Whitefish MT Resort

Event Details

WHAT: Pond Skim, 04/11/2015
WHO: Skiers and Teleskiers & Spectators
WHEN: 2:30 pm
WHERE: Chair 3 Area

GENERAL EVENT INFO:

We end the season with a splash! The most fun event of the year is back again and this year the competition includes those 16 and older! Absolutely hilarious to watch folks Ski or Snowboard over a custom built pond (costume mandatory) for a chance at a $1250 Cash Purse.

This event always sells out for competitors, and we have had upwards of 2000 spectators. Come and end the season with the best end of season throw down around!!!

PARTICIPANT INFO:

REGISTRATION
Click HERE to pre-register online
(Online Registration will close at 12PM 4/10/14)

Maximum 60 Skimmers. You MUST wear a costume or your entry will be refunded and we will take someone from the waiting list.

Day of registration will be available at the Pond Skim Venue, only if space remains.

Day of entries will be chosen based on best costume – at 1:30pm sharp.

Even if you pre-register, you must check in at 1:30pm at the bottom of Chair 3 on the day of the event to claim your t-shirt and bag of swag!

Cost
Pre-registration Price – $30. T-SHIRT INCLUDED. Size guaranteed if you register by March 25th.*

Day of Registration Price – $40, and you may get a XXS pink shirt, so why don’t you preregister? **Cash or check only with the exact amount present.

(*additional fees from eventbrite.com may be included in the cost)

Schedule

1:45pm all participants at start

2:00pm competitors speech

2:30pm Start

Awards 30 minutes after final skim

Event Format and Rules
Round #1– everyone will try to skim across the pond. Those who make it across will advance to the next round.
Round #2– remaining skimmers go over a ‘small’ jump before entering the pond. Yes, it will be smaller than in 2013 (see video below). Those who make it across the pond after the obstacle will advance to the next round.
Round #3– remaining skimmers will enter the pond switch! Farthest skimmer is the winner.

(historically snowboarders have won 3x, skiers 5x)

-Participants must have skis or snowboards appropriately worn (normally mounted).
-Costumes are required and will be judged in a category by itself.
-Skimmers must start in the order determined by the starter.
-The Pond Skim is open to all competitors 16yrs and older.
-All drinks must be in a plastic container (no glass, or bottles, or blatant-over-the-top-drinking).
-No one visibly drunk will be allowed to participate.

Categories and Awards
$300 – Pond Skim Ski Winner (Male or Female)
$300 – Pond SkimSnowboard Winner (Male or Female)
$200 – Pond Skim 2nd Place(Opposite gender of above winners – Ski or Board)
$200 – Best Costume
$100 – Best Crash
$100 – Best Skimmer Under 21
$50 – Best Skimmer Using Alternative Gear (Mono ski, cross country skis, ski blades, etc. NO SLEDS!!!)

Awards
To be held at the pond 30 minutes after last skim, at the pond.

Questions?
Contact Email:events@skiwhitefish.com
Event Phone Number: (406) 862.2910

Provide Ample Visual Content

Visual content is streaming big in online marketing strategies today. People want to see people, places and things. They want visual engagement. They trust visual engagement. If your 2015 content strategy is devoid of videos and unique visual elements, rethink it. Incorporating visual content is extremely important, especially when trying to engage mobile viewers.

Get creative with infographics, memes, charts, graphs and even cartoons to tell your brand’s story and win over brand loyalists — especially on your social media platforms. Don’t have a Pinterest yet? Stop neglecting the opportunities visual content will create for your online marketing endeavors. Odds are, your competitors are moving in a visual content direction. Don’t be outdone or outdated. By Marie Alonso

Need Help With Facebook, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com

Content Marketing

Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.

Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development. By Marie Alonso

Need Help With Facebook, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com

Email Drives Deals


If you’re not making deals available via email, you are ignoring the largest, direct audience for this content. According to the 2012 Channel Preference Survey, people prefer email to Facebook for deals because it’s harder to miss deals in the inbox than it is in the waterfall of posts that is the News Feed. Use social networks to spread the word about your offers, and push consumers to your website for email subscription. At present, other approaches leave money on the table.  By Kyle Lacy

Need Help With Facebook, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com

10 Tips to a Powerful Email Marketing Strategy

10 Tips to a Powerful Email Marketing Strategy

Were he alive today, Mark Twain would probably have a soft spot for email because, much like the author himself, recent reports of email’s death have been greatly exaggerated. In fact, email is not only alive—it’s the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications.

“67% of marketers say that delivering highly relevant content is a strategic goal their organization wants to achieve through email marketing.”

MarketingSherpa, Email Benchmark Survey, 2013

Email is thriving thanks in large part to the channel’s familiarity, flexibility, and universality. A whole new generation of mobile smartphone and tablet users are also driving anywhere, anytime email usage. Indeed, when you dig into the data, any assertion that email is “dying” with consumers is laughable. Evolving—yes. Dying, absolutely not.

Listed below are what we believe to be the top ten tips to a powerful email marketing strategy. It starts with building a list, continues with data management, and ends at revenue generation.

1. Build an acquisition strategy
If you’ve prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand. Then, determine how to enhance those experiences and drive interactive engagement with new tools and techniques. For example, always optimize acquisition forms for mobile. If a customer is on a tablet or smartphone and can’t fill out your form quickly and easily, you’re sure to lose the opt-in. For information about which audience growth strategies are working for marketers — and which ones aren’t — check out The Audience Growth Survey.

2. Optimizing for mobile is extremely important
For brands that do not optimize email for mobile, the penalty is stiff. Return Path points out that 63% of US consumers delete emails immediately if they are not optimized for mobile. Offer an elegant mobile experience from the start. If your initial welcome email is perfectly optimized for mobile, subscribers will know they’re in for a pleasant mobile experience for the duration of their time spent with your brand.

3. Your data should always be relevant
Assess your current data to make sure you’re sending targeted communications, not “batch and blast” messages. Using simple data points like gender and location can dramatically improve the subscriber experience. Similarly, on social media, use Facebook’s geo-targeting features with status updates. Strive to never regurgitate the same promotional messages on social media that you are using in email, as customers are looking for different information in each of those channels.

4. Personalize email whenever possible
Your website visitors, email, and mobile subscribers, and those who have connected with you on social media will appreciate your messages even more if they’re personalized. Inject personalized recommendations into marketing emails for the ultimate in one-to-one communications. For example, you can create a unique email containing personalized recommendations based on each subscriber’s browsing behavior on your website. Adding personalized recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%.

5. Email drives accessibility across-channels
The ability to easily archive and access messages at a later time influences consumer channel preferences. While smartphones and tablets replicate much of the desktop messaging experience, many consumers purposely “park” messages to take later action from their computers (which may have faster internet access, larger screens, full keyboards, etc.). Email remains a powerful channel for its ability to bridge the three-device environment of smartphone, tablet, and PC.

6. Get their permission to use it
Thanks to the good work of Seth Godin, the email channel is permanently linked with the concept of “permission marketing”—namely, that brands should first seek permission before sending customers email marketing messages. Once you receive permission the next step is personalization and building of data around the consumer.

7. Email drives deals
If you’re not making deals available via email, you are ignoring the largest, direct audience for this content. According to the 2012 Channel Preference Survey, people prefer email to Facebook for deals because it’s harder to miss deals in the inbox than it is in the waterfall of posts that is the News Feed. Use social networks to spread the word about your offers, and push consumers to your website for email subscription. At present, other approaches leave money on the table.

8. Sharing isn’t just for social networks
If your brand is emphasizing only that consumers share via social networks, you’re reaching just the tip of the iceberg. Below the surface are the introverted, the private, and the cautious consumers who share content off your radar via email and word of mouth. These private sharers don’t get as much press as the “likers” and “retweeters” precisely because their activities cannot be seen publicly and they are difficult, if not impossible, to track. Private communications, however, are extremely valuable to brands, as a friend’s thoughtful personal endorsement will often realize a better response than one broadcast to thousands.

9. Did they abandon before they bought?
Tailor the frequency and number of abandoned cart emails to the purchase at hand, and that item’s typical purchase window. For example, some expensive purchases require more time to justify the spend, so the purchase window is larger. Conversely, an abandoned cart email about a heating or cooling system should be sent quickly to be helpful, as people with dysfunctional furnaces or air conditioning will likely want a quick solution. Pay attention to your industry’s typical purchase window, and send abandoned cart emails accordingly.

10. Automate your post-purchase messages
Automate a re-engagement campaign for a week, a month, and 90 days post-purchase. Determine the point when subscribers typically purchase from your brand again (or disengage), and start from there to personalize the send dates even further.

Email, in combination with a strong website and customer experience, forms a stable foundation for interactive marketing. Remember that your audience is made up of both smartphone owners and non-smartphone owners, so make sure your strategy accommodates both segments. Rather than relying on single sign-on products to gather opt-ins, build your own consumer database by gaining consumers’ permission through your website. Email’s ability to deliver targeted and exclusive content continues to make it a sound investment of your brand’s marketing energy to reach your audiences where they anticipate hearing from you.

Looking to enhance your own email designs and get inspired? Check out The 2014 Best of the Email Swipe File.

2014 Best of the Email Swipe File

20 Inspiring Campaigns + 5 Critical Trends