If you’re not making deals available via email, you are ignoring the largest, direct audience for this content. According to the 2012 Channel Preference Survey, people prefer email to Facebook for deals because it’s harder to miss deals in the inbox than it is in the waterfall of posts that is the News Feed. Use social networks to spread the word about your offers, and push consumers to your website for email subscription. At present, other approaches leave money on the table. By Kyle Lacy
Tag Archives: Facebook Edgerank
The Daily Tasks Of A Social Media Manager
What is Time Decay on Facebook?
This one is the easiest to understand. How long the post has been around, is it “old news”? This is why when you log in you see the most current posts of your friends and the pages you like. It is very important that you are posting on a regular basis on your Facebook page, if you need help figuring that out check out Going Global With Facebook.
Facebook Affinity Score
How connected are you to a person or page is the big factor here. For instance I am very connected to my niece, Facebook knows this because I post in her newsfeed, I tag her in posts and photos and I comment, like and share on a regular basis on her posts. I have also indicated that she is “family”. Affinity score is only one way. In this case with my niece Facebook knows that I care about her but not if she cares about me. However not only are they measuring and including what you do they also include what your friends and their friends do too. By Carla McNeil