- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Grew business partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
To establish yourself as an expert. Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you’re trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform. By Susan Gunelius
“How did you know I was here?” The answer: It was on your Facebook page.
Facebook is built around sharing. You share thoughts, photos, videos and news, and now you can share your location, too, with Nearby Friends. When turned on, it alerts you when friends are nearby.
From here you can choose who can see your location (Note: Some versions require you to click the gear icon in the upper-right corner). By default, it’s set to Friends, and thankfully you can’t set it to Everyone. You can, however, choose a list of friends, like Family or a custom list you’ve created. Click here to learn how to create custom lists of friends and family.
You can share your location temporarily with someone. In Nearby Friends, find a friend on the list and tap the arrow icon next to his or her name. Select how long you’d like to share your location. By Kim Komando
You have no doubt heard the term inbound marketing, but do you know what it means? Inbound marketing is everything from optimizing blog content to generating website traffic and conversions with strategic white papers and more. Inbound marketing is about developing customer-centric content and leveraging that content to produce results — new clients. Inbound marketing is all about creating original content that engages your target audience — buyer persona — in a conversation.
According to HubSpot, inbound content best practices include researching and understanding buyer personas, creating content tailored to both your buyer’s persona and your buyer’s three journey stages — awareness, consideration and decision — and leveraging your content to serve your business goals by optimizing distribution channels. By Marie Alonso
Skyles Overlook, Lion Mountain Trail
Event DescriptionWhitefish Legacy Partners is hosting the first event of the 2015 Whitefish Trail Speaker Series for the community. The series will kick off with a hike on Sunday, April 19th with a trio of community leaders speaking on their roles in local conservation projects in the Whitefish Watershed.
Join Mayor John Muhlfeld, Principal Hydrologist with River Design Group, Mike Koopal, Founder and Executive Director of the Whitefish Lake Institute, and Leslie Hunt, Board Chair of Whitefish Legacy Partners for a hike and series of discussions on current water and conservation issues.
This outing will involve an easy three mile hike to the WT Learning Pavilion and the Skyles Lake Overlook. Meet at 3:00 p.m. at the Lion Mountain Trailhead and dress appropriately for a two hour outing. All three speakers will be available during the hike to chat and answer any questions.
When it comes to the content you are putting out there, the most important place to position optimized content is your website. Your website content needs to be powered with Search Engine Optimization (SEO) to fully leverage it as a marketing tool and funnel for new clients. The content of your website should be designed to attract, convert and close customers. It is your single, most important sales tool. Your website can convert leads into new business.
However, if your website is not SEO optimized, how will anyone find you? Searchers are buyers. They are searching, right now to accomplish a task. Will your business pop up as they are searching? If you have effective SEO tactics in place, you stand an excellent chance of getting noticed. It all comes back to the strategy and quality that fuels your content. Remember, search engines crawl content to understand a website’s purpose. Next, they index content based on the perceived purpose of the content. By Marie Alonso