To establish yourself as an expert. Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you’re trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform. By Susan Gunelius
You have no doubt heard the term inbound marketing, but do you know what it means? Inbound marketing is everything from optimizing blog content to generating website traffic and conversions with strategic white papers and more. Inbound marketing is about developing customer-centric content and leveraging that content to produce results — new clients. Inbound marketing is all about creating original content that engages your target audience — buyer persona — in a conversation.
According to HubSpot, inbound content best practices include researching and understanding buyer personas, creating content tailored to both your buyer’s persona and your buyer’s three journey stages — awareness, consideration and decision — and leveraging your content to serve your business goals by optimizing distribution channels. By Marie Alonso
When it comes to the content you are putting out there, the most important place to position optimized content is your website. Your website content needs to be powered with Search Engine Optimization (SEO) to fully leverage it as a marketing tool and funnel for new clients. The content of your website should be designed to attract, convert and close customers. It is your single, most important sales tool. Your website can convert leads into new business.
However, if your website is not SEO optimized, how will anyone find you? Searchers are buyers. They are searching, right now to accomplish a task. Will your business pop up as they are searching? If you have effective SEO tactics in place, you stand an excellent chance of getting noticed. It all comes back to the strategy and quality that fuels your content. Remember, search engines crawl content to understand a website’s purpose. Next, they index content based on the perceived purpose of the content. By Marie Alonso
| WHAT: Pond Skim, 04/11/2015 WHO: Skiers and Teleskiers & Spectators WHEN: 2:30 pm WHERE: Chair 3 Area  |
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GENERAL EVENT INFO:We end the season with a splash! The most fun event of the year is back again and this year the competition includes those 16 and older! Absolutely hilarious to watch folks Ski or Snowboard over a custom built pond (costume mandatory) for a chance at a $1250 Cash Purse. This event always sells out for competitors, and we have had upwards of 2000 spectators. Come and end the season with the best end of season throw down around!!! PARTICIPANT INFO:REGISTRATION Maximum 60 Skimmers. You MUST wear a costume or your entry will be refunded and we will take someone from the waiting list. Day of registration will be available at the Pond Skim Venue, only if space remains. Day of entries will be chosen based on best costume – at 1:30pm sharp. Even if you pre-register, you must check in at 1:30pm at the bottom of Chair 3 on the day of the event to claim your t-shirt and bag of swag! Cost Day of Registration Price – $40, and you may get a XXS pink shirt, so why don’t you preregister? **Cash or check only with the exact amount present. (*additional fees from eventbrite.com may be included in the cost) Schedule 1:45pm all participants at start 2:00pm competitors speech 2:30pm Start Awards 30 minutes after final skim Event Format and Rules (historically snowboarders have won 3x, skiers 5x) -Participants must have skis or snowboards appropriately worn (normally mounted). Categories and Awards Awards Questions? |
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Visual content is streaming big in online marketing strategies today. People want to see people, places and things. They want visual engagement. They trust visual engagement. If your 2015 content strategy is devoid of videos and unique visual elements, rethink it. Incorporating visual content is extremely important, especially when trying to engage mobile viewers.
Get creative with infographics, memes, charts, graphs and even cartoons to tell your brand’s story and win over brand loyalists — especially on your social media platforms. Don’t have a Pinterest yet? Stop neglecting the opportunities visual content will create for your online marketing endeavors. Odds are, your competitors are moving in a visual content direction. Don’t be outdone or outdated. By Marie Alonso
