- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Grew business partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
When it comes to the content you are putting out there, the most important place to position optimized content is your website. Your website content needs to be powered with Search Engine Optimization (SEO) to fully leverage it as a marketing tool and funnel for new clients. The content of your website should be designed to attract, convert and close customers. It is your single, most important sales tool. Your website can convert leads into new business.
However, if your website is not SEO optimized, how will anyone find you? Searchers are buyers. They are searching, right now to accomplish a task. Will your business pop up as they are searching? If you have effective SEO tactics in place, you stand an excellent chance of getting noticed. It all comes back to the strategy and quality that fuels your content. Remember, search engines crawl content to understand a website’s purpose. Next, they index content based on the perceived purpose of the content. By Marie Alonso
|WHAT: Pond Skim, 04/11/2015
WHO: Skiers and Teleskiers & Spectators
WHEN: 2:30 pm
WHERE: Chair 3 Area
GENERAL EVENT INFO:
We end the season with a splash! The most fun event of the year is back again and this year the competition includes those 16 and older! Absolutely hilarious to watch folks Ski or Snowboard over a custom built pond (costume mandatory) for a chance at a $1250 Cash Purse.
This event always sells out for competitors, and we have had upwards of 2000 spectators. Come and end the season with the best end of season throw down around!!!
Maximum 60 Skimmers. You MUST wear a costume or your entry will be refunded and we will take someone from the waiting list.
Day of registration will be available at the Pond Skim Venue, only if space remains.
Day of entries will be chosen based on best costume – at 1:30pm sharp.
Even if you pre-register, you must check in at 1:30pm at the bottom of Chair 3 on the day of the event to claim your t-shirt and bag of swag!
Day of Registration Price – $40, and you may get a XXS pink shirt, so why don’t you preregister? **Cash or check only with the exact amount present.
(*additional fees from eventbrite.com may be included in the cost)
1:45pm all participants at start
2:00pm competitors speech
Awards 30 minutes after final skim
Event Format and Rules
(historically snowboarders have won 3x, skiers 5x)
-Participants must have skis or snowboards appropriately worn (normally mounted).
Categories and Awards
Visual content is streaming big in online marketing strategies today. People want to see people, places and things. They want visual engagement. They trust visual engagement. If your 2015 content strategy is devoid of videos and unique visual elements, rethink it. Incorporating visual content is extremely important, especially when trying to engage mobile viewers.
Get creative with infographics, memes, charts, graphs and even cartoons to tell your brand’s story and win over brand loyalists — especially on your social media platforms. Don’t have a Pinterest yet? Stop neglecting the opportunities visual content will create for your online marketing endeavors. Odds are, your competitors are moving in a visual content direction. Don’t be outdone or outdated. By Marie Alonso
Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.
Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development. By Marie Alonso
Create a schedule, whether it’s in a fancy project management program, a spreadsheet or even a text file. Planning out what you are going to do in advance creates time to think about the strategies and tasks. Very often when looking for information for one post one can find information that goes with a different topic. When you have your strategies and posts planned out you recognize something good when you see it. It is simple to copy and paste a reference, text, picture or video over to the plan to be used later. Reduces stress and increases productivity. By Carla McNeil
What keeps your customers/clients engaged and coming back? Depending upon the market you may be able to include the latest gossip in your field, entertaining is important. For local brick and mortar businesses posting about current events in the area can be an excellent choice. Definitely include offers, mix them in with the other informative, engaging and entertaining posts, but don’t over do it. Nothing but offers will have everyone running the other way. By Carla McNeil