What Is Inbound Marketing?

You have no doubt heard the term inbound marketing, but do you know what it means? Inbound marketing is everything from optimizing blog content to generating website traffic and conversions with strategic white papers and more. Inbound marketing is about developing customer-centric content and leveraging that content to produce results — new clients. Inbound marketing is all about creating original content that engages your target audience — buyer persona — in a conversation.

According to HubSpot, inbound content best practices include researching and understanding buyer personas, creating content tailored to both your buyer’s persona and your buyer’s three journey stages — awareness, consideration and decision — and leveraging your content to serve your business goals by optimizing distribution channels. By Marie Alonso

Need Help With Facebook, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com

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The Daily Tasks Of A Social Media Manager

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Social media managers do not sit around playing on Facebook all day. They have a schedule crammed full of activities and tasks and to-dos. In our post about social media managers, we identified 12 elements of their job that get handled on a daily basis.

Need Help With Google+, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com

Facebook Affinity Score

How connected are you to a person or page is the big factor here. For instance I am very connected to my niece, Facebook knows this because I post in her newsfeed, I tag her in posts and photos and I comment, like and share on a regular basis on her posts. I have also indicated that she is “family”. Affinity score is only one way. In this case with my niece Facebook knows that I care about her but not if she cares about me. However not only are they measuring and including what you do they also include what your friends and their friends do too. By Carla McNeil

Need Help With Google+, Social Networking and Emailing, Contact Michael J. Haase at 406-890-0812 or elloFlatheadValley@gmail.com